The Plans


Housing renewal activity has been ongoing in the Anfield area for almost nine years. This activity is being undertaken by Your Housing Group and Liverpool City Council who are working closely together to secure the improvement of homes in the Anfield Village and Rockfield area. This is being complemented by private home builder Keepmoat, building new homes on the adjacent Parks development. The SRF focuses on refurbishment and new build opportunities in the Anfield Village/Rockfield areas but the overall housing-related regeneration plan for the area is more extensive.

In addition, Liverpool City Council is working closely with prospective homeowners from the area to ‘give homes back’ to the community – supporting them to bring housing, which was previously earmarked for demolition, back into use. More than 20 properties are being refurbished in this way, as part of a drive to encourage owner occupiers back into Anfield and help kick-start the housing market in the area.

Liverpool City Council is encouraging private owners to improve the frontage of their properties by providing loans for front environmental improvements. Home-owners in Anfield Village are also being offered financial assistance to undertake internal improvements to their property. There will also be high quality landscaping and street scene improvements implemented throughout the area

Your Housing Group

Your Housing Group has already delivered more than 202 new and refurbished homes in the Anfield area in an investment programme worth more than £23m. It owns and manages more than 850 homes in the Anfield/Breckfield area in total. Work already undertaken includes the restoration of historic terraced homes and innovative refurbishment projects which have seen smaller traditional terraced houses combined to create larger quality family homes. A further investment of some £17m-plus is anticipated in coming years, including an investment in a proposed training hotel. The organisation is also responsible for supporting a range of community groups and projects in the area.


Since 2005, some 15 hectares of land south of Walton Breck Road has been assembled transforming a largely derelict and undesirable place to live into a destination where real change is now being realised.

Keepmoat have to date completed three developments totalling 346 new energy-efficient homes with 52 more new homes under construction, all set in attractive, greener, safer housing environments with a total development value of over £41m. With the support of a successful Regional Growth Fund bid, proposals are currently being developed for concluding delivery of Keepmoat’s Masterplan for the wider area with a further phase of some 250 new homes. A new primary school and health centre have also been built.


It is proposed to create a wide, high quality avenue called 96 Avenue in honour of the victims of the Hillsborough disaster. It would link the Walton Breck Road High Street with Stanley Park. The avenue would improve access for local residents to the park and connections between the Liverpool FC stadium, park and shops/facilities on Walton Breck Road; it would be a major focal point for the area. The route would be largely closed to vehicles and might be used to host both match-day and non match-day events such as festivals and markets.


A public square, with high quality landscaping, would be created adjacent to the stadium at the junction of the new avenue and Walton Breck Road. The square would act as a buffer between residents and the stadium and would also be a focal point for match-day and non match-day activity, plus commercial and retail activity.


The proposed training hotel would be situated on the new Anfield Square and would anchor the wider programme of general improvement to Walton Breck Road High Street. It would have 100 rooms and create 50 jobs, with the capacity to offer training to ten people at any given time in facets of the hospitality trade. It would be operated by a local company, Isla Gladstone, and supported by a local charity, Positive Futures, to ensure it maximises opportunities and benefits for the local community. It is anticipated that a leading hotel brand would also be sought to assist in the hotel’s operation and marketing.


New commercial and office premises would also be built in Anfield Square to create the environment for new enterprises. It is anticipated that Your Housing Group would be one of the anchor tenants for this new commercial space and that their presence would attract other complementary businesses, creating enterprise, employment and training opportunities. Talks are being held with possible end users. New commercial and residential premises would be built along the Walton Breck Road High Street and

Oakfield Road to replace the current sub-standard buildings. The opportunity to accommodate existing businesses in the new premises is being explored.


Liverpool Football Club have confirmed the expansion of the Main Stand at Anfield Stadium. Construction, which began in January and will be completed during the 2016-17 season will add around 8,500 seats, taking the Main Stand capacity to over 20,000 and the overall Anfield capacity to around 54,000.


The Park Hub would be a built in Stanley Park and could potentially offer accommodation for a variety of activities and uses, including a café and changing and toilet facilities for park users. There is interest from a number of commercial partners to develop a food hub, providing training and education opportunities in food production, preparation and service. The hub would be designed so that it complemented improvements already made to the park. There is also commercial interest in a potential equestrian centre.


A range of ideas to complete the restoration of Stanley Park are being suggested, including the improvement of historic routes through the park such as Dahlia Walk and Serpentine Walk. There is also a plan to redesign the Stanley Park car park so that it is better integrated into the park and can be used for other purposes.


The former school site on Priory Road is currently used for match day parking. The SRF recognises the important role that it plays for that use while identifying it as a potential development site, with a range of options from housing to commercial to consider.


Funding is already in place to deliver the Anfield village and Rockfield housing refurbishment project together with the demolition of acquired property. Keepmoat are also committed to continuing the new build programme at the parks into phases four and five of The Parks. The council, Your Housing Group and Liverpool Football Club are committed as a partnership to work together to piece together the funding needed to deliver the variety of projects.